"Emotion-Based" Brand & Marketing Marketing aligned with "emotions" works better. Emotions connect people "Sales Pitches" aggravate people. Customers have TONS of options. ● A regular company has customers. ● A strong brand has a loyal customer base. About Mocha 21 Most marketing is very unappealing. The “skip ad” button on YouTube is my guardian angel. I had a vision of doing branding & marketing way differently. Many companies are a wonderful mix of “generic”, “boring”, or “pushy”. That’s because they don’t focus on the needs of their audience. I analyze the customers’ “minds & hearts” to help companies build stronger brands and use marketing that customers actually want. After a unique blend of 50% humor and 50% storytelling, Mocha 21 was born. I also have a Master’s Degree in Marketing. Contact 424-332-2016hello@mocha21.comIgal Ben-Yair